Opening for Digital Marketing Manager in Mangalore with experience of 5 to 8 years.

Desired Profile
5-8 years of overall marketing experience with 3-5 years strong digital marketing experience and B2B marketing, preferably working in a software / high tech organization and/or interactive marketing supplier/agency;

Knowledge of new media, Internet related technologies and current web trends, including social media and analytics.
Ability to apply long-range marketing and business strategies to web presence and development experience.
Ability to present to senior management.
Attributes
Self-starter; Ability to manage multiple projects simultaneously, while adhering to tight deadlines; Ability to work well independently as well as with a team.
Creativity in developing concepts and project development.

Job Description
The Digital Marketing Manager is responsible for developing and executing digital strategies and recommendations including user experiences, information architectures, interactive B2B marketing, corporate web site, online lead generation and content strategies. This position is a critical aspect of Credent’s overall marketing activity and requires an individual who has a proven track record of developing B2B online marketing strategies targeted at the Fortune 1000.

Responsibilities:

Strategize, optimize, and manage content for Credent marketing.
Develop a global digital marketing roadmap to support brand building, client engagement and lead generation;

Provide regular reporting for website and online marketing initiatives, using internal data sources, WebTrends and Google Analytics.
Coordinate social media activities by actively engaging in consumer and industry blogs, video sharing, online chats, etc., messaging and increased brand awareness resulting in increased traffic to our websites.
Analyze data, determine insights, and develop recommendations to optimize the user experience.
Track and measure online advertising and promotional programs.
Design test strategies and creative to optimize results.

Hands-on optimization, including keyword/phrase research, site structure, page construction, content, and SEO (Search Engine Optimization) copywriting.

Manage SEO (organic and paid) projects.

Keep abreast of industry trends and opportunities.

Manage digital agency and vendor relationship(s).

Manage content management system.

Company
Credent Business Solutions is a leading provider of customized application development solutions and IT services for customers worldwide. With our offshore development center in Mangalore (India), Credent Business Solutions aims at providing unmatched quality and customer orientation.

Contact
Credent Business Solutions, http://www.credentbizsolns.com
#1-4/8, First Floor, Gee Kay Towers,
Opp. Omega Hospital, Kankanady Bypass Road,
Mangalore, Karnataka,
India 575001

Phone: 91-824-4271298

Email your resume to Reena at reena.fernandes@credentbizsolns.com

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