(For Companies, Not Candidates)
(e.g. "SEO Analyst", "PPC Account Manager", "SEO Strategist India")

How to Select the best SEO Candidate

At Envigo Marketing Pvt Ltd (Delhi)
September 4th, 2013

How to Select the best SEO Candidate

Every Company looks after to hire the best suitable candidate in their organization. After all, this decision determines whether your projects are going to succeed or fail. Hiring process is ongoing in every field but I would like to share my thoughts on the procedure that would help in selection of the best SEO candidate.

I believe, selecting the best SEO candidate is the secondary step & determining the job requirements is a primary one. Firstly the recruiter need to be clear about the talent required to meet organizational objectives like what would be the level of SEO candidate (Junior/Senior/Manager) and what sort of activities he/ she would be responsible later on. Once pre-requisites are drafted in mind, you actually start to dig for the suitable talent. There are variations in hiring the best SEO candidate as per the junior & senior levels. But still there are some basic skill sets & parameters to follow.

The interview process by the recruiter can be conducted through the following procedure taking in consideration the levels of SEO to select the best candidate :

1) Asking them some technical questions like:
•    Use of a Canonical tag
•    What are the quality parameters that should be followed during link building activities?
•    Queries related to Webmaster like Parameter handling,  Disavow tool, Reconsideration Request
•    Queries related to Google analytics like Visits, Impressions, Page views, Demographic Location etc.
•    Basic HTML coding & Sitemaps – HTML vs XML
•    What are the seo tools on which they have worked till now?

2) Evaluating their strategy & tactics Skills
•    What strategy they would follow to rank a particular keyword?
•    What are their favorite link building tactics?
•    What strategy they will follow if the website traffic is dropping?
•    How to judge the value of a link?

3) Review their current projects and assess the performance of those projects.

4) Judging their knowledge related to latest SEO news & Updates.

Last but not the least, follow the basic guidelines of hiring. Look out for the people who proved to be a good team player& coordinator in the long term. Ensure that the candidate must have the positive attitude & should be able to face challenges.

That’s what I feel about how to hire the best SEO candidates. Please feel free to share your experiences with us & Thanks for your time!

Author –Deepti Gupta
Designation – SEO Manager
Company – Envigo Marketing Pvt Ltd

Future Prospects of SEO Job

At Envigo Marketing Pvt Ltd (Delhi)
August 26th, 2013

Future Prospects of SEO Job
The SEO job profile is dynamic in nature and it is certain that it will be more demanding in the coming years. Some metrics which are significant today would be less relevant as newer ones will emerge. However, irrespective of these changes in metrics, the basic motto of search engine will always remain the same – providing users with the most relevant and filtered results containing least spam content.

Traditionally, SEO job was all about building referral links from web directories, articles & bookmarking websites. However in the current scenario it is more about maintaining web presence through various channels like bloggers outreach, guest blog posting, face-book graph search, info-graphics etc. So, as long as you are adaptable you will get ample opportunities to showcase your talent and will have a rewarding career.
Though, currently computer and laptops are primarily being used for conducting searches, the use of smart phones and voice commands technology e.g.  Apple “Siri” is rapidly growing. Smart SEO would be one who keeps pace with the advances in hardware /technology and is able to optimize the website for different platforms and devices.

Even the marketing divisions prefer to allocate a greater proportion of their budget in SEO as organic results are still getting majority of the clicks in comparison to PPC. Investors are therefore finding SEO as a valuable & cost effective tactics rather than any other tactic offline or online.

In the future, SEO needs to constantly update himself with search engine news /developments, so that he gets alerted on time towards minute signals and devise strategy accordingly before a major algorithm update occurs. As a SEO you will be facing many challenges. The fact that there are no fixed rules will further complicate your job.  A multidisciplinary approach and ability to simultaneously work on different fronts e.g. designing, coding & content crafting will help you in facing these challenges.
Gaining additional skills and qualifications e.g. Google IQ certification, will improve your job performance further and brighten the future prospects.

Still contemplating! Take inspiration from people who have excelled in this field like Rob from Blackwood Productions, Jill Wahlen from High Rankings & Rand Fishkin from SEO Moz. Best wishes for a bright SEO career.

Author- Deepti Gupta
Designation – SEO Manager
Company – Envigo Marketing Pvt Ltd

SEO or Content Marketing

At Envigo Marketing Pvt Ltd (Delhi)
August 19th, 2013

SEO or Content Marketing

Content Creation is the Other Side of Search Optimization

SEO is a buzzword in the internet marketing industry driven by search across the globe. SEO stands for Search Engine Optimization which means building online presence and improving online visibility for search engines and users.  Ranking and traffic are the two important parameters for measuring SEO performance.

As Google continues to tweak its algorithm in order to pick write-ups with relevant information and shareability; SEO is no more just content, content and content but relevant, informative content of a high quality that can drive actions. After Panda and Penguin updates there has been a paradigm shift from traditional SEO to SEO plus content collaboration.

Today, SEO is more about gaining momentum through content that holds user interest and keeps them engaged rather than traditional link building. SEO is adapting to the changing nature of the industry.

Content Marketing is a new roadmap in search but it is not everyone’s cup of tea. Creating valuable content is not easy.  It is an inbound marketing strategy to produce and distribute high value content.
Content is creeping fast in digital marketing whereas SEO has under gone turmoil and is still undergoing an identity crisis. But SEO will remain as it has been with new updates very often. Trespasser will be prosecuted for link and content manipulation. Content marketing is new SEO for long term success in search engines.

Content Creation and Distribution to Attract, Acquire, Engage Target Audience for Profitable Customer Action
All SEO agencies have either reinvented their SEO strategy or have added content marketing to other SEO services, blending both for online marketing performance improvement. The thought process is defining audience segments, developing a content plan and mapping success with goals that provides content for storytelling. Recent case study on brand awareness from Disney (What Brands Can Learn About Content Marketing From Disney) is really worth reading that talks about story telling content with a long lasting impression.

Best Practice: SEO with Content Marketing

SEO and content mix says optimizing content for search engines, content should be what target audience wants to see and interact with. You need to assure your CTA (call to action) in content does not get lost; all leads are collected, nurtured and qualified.
Looking at the technical aspects of SEO for the optimized site, apart from traffic and rank building, sets SEO as a benchmark in industry. The SEO tasks related to content are:
–    Check that site is crawled correctly and frequently;
–    Based on XML sitemap and robots file site URLs are indexed;
–    GA and GWT data and metrics are checkpoints to ensure site is geared in right direction on the web;
–    Implementing authorship on Google Plus profile, Facebook Open Graph, Twitter Cards.

Content Marketing task include regular content creation, distribution and working on social strategy.
If you gear content for SEO, check if it fulfills the below mentioned criteria before it is shared with its users:
–    Content is original, balance and good
–    Content is informational
–    Content is relevant (relevant source for customers)
–    Content is sharable on social channels (curate content and be active on social channels)
–    Check time factor before it is published – content consumption habit of consumers whether they would read during day or night, on weekend or weekdays
–    Create content authorship on Google+

content-marketing-seo

Before we move further let us discuss Fundamental differences between SEO focused content and content marketers content:

seo-vs-content-mktg

Based on the industry vertical content strategy differs. Here I have picked B2B and B2C industry. I have discussed about B2B Vs B2C content marketing in the table below. B2B and B2C have a few common content marketing strategy like brand awareness, customer engagement, goal conversion but differ in content marketing in other aspects:

content-mktg-vs-seo

content-marketing-strategy

SEO Content Marketers
An SEO expert may not create content and a content writer may not optimize the content for search but the two go side by side and complement each other.
The role of an SEO expert is not confined to keywords research; it includes training team members towards changing search algorithm, providing content team guidelines to optimize content and not focus on getting link back. It also includes sitting with the web development team and discussing website searchability.
The content creation and content marketing team in your company should help you find, group, organize, and share relevant content on niche topics.
Whether it is an individual such as you and me or brands around the globe like Disney, P&G, and IBM, content marketing works for all.  Writing quality content with strong online media presence will help attract prospects and build brand loyalty.  A business, by sharing content, would impart to its people business information and carve a path to attract and connect prospects, customers and repeated buyers with an intention of affecting consumer behavior.

Content Marketing Best Productive Channel Today
Content marketing is about storytelling; that is how compelling content engages with brand audience. It has proved to be the demand generation tool in the digital world. The content is executed through the module applications, content network and hubs, social media and other sources.

Here is a simplified content marketing model:

model-content-marketing
Image credit: http://econsultancy.com/in/blog/10924-could-content-marketing-replace-the-seo-department

The images below shows the biggest content marketing challenge:
challenge-content-marketing
spectrum-content-marketing
Image credit: http://econsultancy.com/in/blog/10924-could-content-marketing-replace-the-seo-department

SEO is Recursive Content Creation
We need to understand the power of SEO and content marketing. Both go hand in hand in enterprise-focused marketing strategy. SEO is not about optimizing search engines; it is about optimizing content for search engines and increasing the probability of its discovery for search engines. Creating evergreen content by collaboration of both that would result in long tail searches rather than those getting lost on the way. To maximize the marketing power of content for your business you optimize content across multiple strategic platforms. Companies are using content marketing for:
Risk Mitigation: right piece of information provided helps make right decision reducing organizational and personal risk.
Lead Generation: Drives traffic and capture leads
Lead Nurturing: Strong customer centric content will educate
Lead Scoring: It talks about how prospects interacts with content

Go through the case study on Mashable titled –
How Red Bull Takes Content Marketing to the Extreme
My all time favorite is Ted Talks, you must hear to Ted Talks to re-think your marketing strategy.

7 Statistics Proving Businesses Value Content Marketing

(source: http://bostinno.streetwise.co/author/caroline-lyle/)

1. $118.4 billion will be spent on content marketing, video marketing, and social media in 2013
2. Marketers spend over 25% of their marketing budget on content marketing
3. 91% of B2B Marketers use content marketing
4. 78% of CMOs think custom content is the future of content marketing
5. 86% of B2C marketers use content marketing
6. 79% of B2B marketers use content marketing to achieve brand awareness goals
7. 87% of B2B marketers use social media to distribute content

According to the Roper Public Affairs, 80 percent of business decision makers prefer to get company information in a series of articles versus an advertisement. Seventy percent say content marketing makes them feel closer to the sponsoring company, while 60 percent say that company content helps them make better product decisions.

The biggest myth in the SEO industry is that you need to create more and more content all the time. The focus is not solely search engines but the users.  The truth is that the collaboration and integration of content marketing and search engine optimization can be fruitful.

SEO is here to stay with content marketing; it has proved to be a demand generation tool in web search world:  By implementing an effective content marketing strategy on your website, you’ll be able to meet most of the defined SEO benchmarks with little effort. It can create a win-win situation for SEOs and digital marketers.

Author – Rakhi Chowdhary
Designation – Assistant SEO manager
Company – Envigo Marketing Pvt Ltd

How to prepare for SEO interview?

At Envigo Marketing Pvt Ltd (Delhi)
August 14th, 2013

How to prepare for SEO interview?

Do you have a plan to move from your current SEO position in 2013? So, you need to be prepared with proper planning & research before applying for the desirable SEO position.

As the Head of SEO at Envigo Marketing, I always prefer to have people with great analytical skills, creativity, industrial knowledge, marketing tactics and quality work in my team.  I have interviewed so many SEO candidates and noticed that most of them have either the lack of profile knowledge or do not know about pre requisites of the job requirements.

SEO tactics & processes have changed in 2013 after Google algorithm changes. Let’s understand the basic knowhow of the profile and responsibilities with the changed SEO tactics in 2013:
1. Understanding Job Description:  Reading job description carefully will help you to prepare for upcoming questions from the Interviewer. Find out what the company is about and what do they expect out of the candidate for the available position.  You should try to approach the company as though you are pitching for a client.
2. Approaching Employer: Submit your resume with complete details of your experience and skills.  Mention achievements you have made and any challenges you have overcome so far in a previous job role. Describe if you have done any work on International Projects. Describe your success & failures (obstacles). Any major accomplishment related to SEO experience might impress the Interviewer.
3. Talking about your experience: When you have to showcase your performance, take a laptop with you and show them your traffic growth on Google analytics and what kind of changes would you suggest to improve upon the same. This kind of interaction will help the interviewer to understand your growth in last few years of your experience.
4. Any SEO tool you used? : Giving details of SEO tools and how you utilize them for websites expresses your analytical skills.
5. Technical Aspects: HTML, CSS, XML, CMS knowledge is required to be selected for the Job. These are important languages which should be optimized according to search engines.  Knowledge about important tags or codes can help you to understand technical issues due to which website does not appear on the search engines.
6. Content Quality:  One of the most important parts of SEO is the quality of content. Google has become stricter in terms of quality of content. Unique & without grammatical mistakes content impresses not only the interviewer but also Google.
7. Personal Development: You must be able to explain the processes & strategies of your way of doing work. Few important suggestions while explaining  to the interviewer:
a. Handling responsibilities carefully
b. Proper work framing
c. Clear strategies & plans
d. Clear understandings
e. Team dynamics
f. Stress handling

Always be informed about the latest updates from Google. Try to subscribe yourself to various top SEO blogs including Matt Cutts blog too. Go through some latest & important SEO tips on blogs to get updated with any updates in the SEO strategies.
For instance, Matt Cutts has released a video regarding some areas where a webmaster makes the most mistakes:

So Guys, remain cool, calm & confident. Interviewers sometimes find candidates shy & underwhelmed which results in failure of getting a Job.
Good Luck to all amazing SEOs!!!

Author – Isha Chopra
Designation – Head of SEO
Company – Envigo Marketing Pvt Ltd

Does SEO still exist in 2013?

At Envigo Marketing Pvt Ltd (Delhi)
August 5th, 2013

SEO tactics & processes to improve rankings are diverting to impress users online; promoting website link on various low quality websites are leading to spamming and are resulting in getting out of search engines.  SEO has died, but with only obsolete techniques of getting positioning on search engines.  Most of businesses have lost their rankings on Google due to having back links on:
•    Low Quality free web directories
•    Poor Bookmarking sites
•    Unlimited Keyword anchor tagging
•    Low quality content promotion
•    Useless blog commenting
•    Paid links
Quality guidelines for off page activities will surely help in avoiding any upcoming updates from Google.
Following things must be kept in mind before submitting your valuable link:
•    Relevance of linking page
•    Domain/linking page authority
•    Indexation, backlinks & cache of linking page
•    Content(adult content, etc) of linking website
•    Relevance of links placed on linking page/domain
•    Class C IPs, redirections to other URLs, Domain name etc
•    Particular keywords anchor tagging
What else we can do? Content marketing!
Google has been detecting link spam for the past few years and will definitely continue with it.  Content marketing is now the only major part of the best SEO technique which will survive longer and maintain your website on SERPs.
Research will help you to build editorial plan for the website and promotional plan will increase your readers.
Following points can be kept in mind while creating content:
1.    Correct Keywords research
2.     Relevancy to the business
3.    Competitors content research
4.    Controversies and popularity of hot topic on search engines
5.    Check Google trends for your keyword
6.    Targeted audience

Now, content marketing plan is not only submitting your links randomly on third sites but proper planning is required to impress your readers & then moving them to your website.
1.    Content must be placed on relevant websites
2.    Try to give references of informative sites
3.    Do not try to focus on marketing your link
4.    Linking websites must be of high quality and having high domain authority
5.    Follow sites which are related to your business
Here are following processes of doing content marketing:
a)    Guest blogs on top sites
b)    Press releases
c)    Blogging on top blogs sites
d)    Submitted content sharing with users on social media sites
e)    Presentation sharing
f)    White paper sharing
g)    Info graphics
h)    Videos Promotions

So, all the best to marketers!
Conclusion: A decade ago, SEO was just a process of getting back links from any website but after latest updates from Google, quality has become the major concern. Google is strict in linking spam and delisting websites which link to low quality sites. Proper quality plans are required to maintain website positioning and winning trust of Google

Author – Isha Chopra
Designation – Head of SEO
Company – Envigo Marketing Pvt Ltd

Search Marketing Officer – SEO

At Save The Children (Delhi)
March 16th, 2013

Opening for Search Marketing Officer in New Delhi with experience of 1 to 4 Years.

Job Description
The person will be responsible for the top-to-bottom management of Save the Children pay-per-click (PPC) and search engine optimization (SEO) activities.
Act as a strong business manager of the search engine marketing channel.
Manage the P/L of the channel by tracking, reporting, and analysing all PPC initiatives and campaigns; responsible for forecasting and budgeting of channel.
Build relevant traffic and drive online fundraising through the main site and other web properties.
Become a “product expert” in our sector, understand the hot issues and new developments, and create an associated keyword expansion roadmap, working with the resource mobilization and programme team to develop relevant ads and landing page content.
Manage the day-to-day search marketing activities across multiple search engines (Google, Yahoo, MSN, Bing, etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
Responsibilities include keyword research (discovery and expansion), review and editing of creative copy (titles and descriptions), review and analysis of web site performance metrics, and optimization of campaigns.
Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative key wording, etc.
Develop near and long-term PPC account strategies, roadmaps and execute day-to-day tactics that drive online donations, site traffic, conversion and margins.
Identify and report on key performance indicators, and opportunities for improvement on a regular basis.
Drive continued innovation and best practice implementation.
Work with all team functions – programmes, advocacy, brand, resource mobilization- to implement search engine optimization (SEO) recommendations.
Research and manage affiliate and online advertising programs.
Prepare and execute on a business plan to establish an international SEM strategy in targeted regions/countries.
Stay current with new advances in search engine marketing, competitive landscape, and keyword research.
Should be open to taking up other aspects of online marketing as well with time.

Desired Profile
2-5 years of experience managing paid and natural search programs for well-established online retailers with team handling experience.
Should hold some combination of the following certifications: Google Adwords Certification, Google Analytics Certification, Yahoo Ambassador, etc.
Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint.
Exceptional copy writing and editorial skills.
Strong analytical skills with ability to drive meaningful actions from large data sets.
Fundamental knowledge and experience with web analytical tools and interfaces, i.e. Coremetrics, Webtrends, Google Analytics is required.
Web platform experience including content management and e-commerce systems a plus.
Ability to multi-task and prioritize in a fast-paced and dynamic work environment .

Company Profile
Save the Children is the world”s leading independent child rights” organization: it fights for children”s rights and delivers immediate and lasting improvement to children”s lives worldwide. Save the Children has existed in India since the pre-Independence days. Save the Children, Bal Raksha, Bharat (SC BR) is the 28th independent member of the International Save the Children Alliance. Since it”s establishment as a separate independent entity in 2008, Save the Children has made rapid strides and today is one of the leading NGOs in the country.

Contact
Save The Children, www.savethechildren.in
3rd Floor, Vardhaman Trade Centre,
9-10-11 Nehru Place,
New Delhi – 110019
INDIA

Tel: (+91) 11 4229 4900

Email your resume to jobs@savethechildren.in

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Assistant Manager, Senior Executive – SEM

At Bajaj Capital Limited (Delhi)
June 4th, 2012

Opening for Assistant Manager, Senior Executive – SEM in New Delhi with experience of 1 to 4 Years.

Job Description
PPC (Google Adwords).
Keyword research.
Defining SEM strategies.
Google Analytics.
Account Management.
Account Optimization.

Company
The Bajaj Capital Group is one of India’s premier Investment Advisory and Financial Planning companies. We are also SEBI-approved Category I Merchant Bankers.

Contact
Bajaj Capital Limited., www.bajajcapital.com
97,bajaj House,5th Floor, Nehru Place.,
New Delhi, India 110001

Phone : 91-11-4400044

Email your resume to Anubha Bhardwaj at anubhab@bajajcapital.com

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SEO Professional

At Coraza Technologies Pvt. Ltd (Delhi)
May 14th, 2012

Opening for SEO with 1-2 years experience for New Delhi based company.

Job Description:
•    To manage day to day SEO activities.
•    Maintain daily traffic and lead reports
•    Assign work to junior SEOs
•    Keywords analysis
•    Help to manage Google Adwords.

Desired Profile:
Candidate should have at least 1 year experience in search engine optimization and will be aware of techniques to improve webpage ranking. Candidate should be smart worker as well as worker and comfortable with 6 days working. S/He should be eager to learn new techniques of SEO, SEM. SMO and SMM. Candidate will be responsible to manage team of 2 juniors.

Company: Coraza Technologies Pvt. Ltd. is an internet based firm which helps people to empower their consumer rights and companies to improve post sale customer support by providing online consumer complaint platform.

Contact Details :
Coraza Technologies Pvt. Ltd., www.akosha.com
F-10, Basement,
Kalka Ji Main Road,
New Delhi – 19

Contact Person :
Mr.Nitin Batra
Cell: 9953018544

Email ID for candidates to send resume: nitin@akosha.com

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Senior SEO Specialist

At The Calculus (Delhi)
March 4th, 2012

Opening for Senior SEO Specialist in Delhi with experience of 2 to 5 yrs.

Job Description
Ability to handle SEO Projects independently and managing a team.
Keyword and Competition Research.
Driving web traffic.
Detailed knowledge of SEO/SEM/Social Media, link building, Google Analytics and latest Trends.
Good Communication Skills.

Keyskills:
Social Media Marketing, Online Marketing, Advertising, Market Researcher,SEO, SMO, SEM, SMM, internet marketing and search engine marketing.

Desired Profile
Candidates should must have 3 Years’ experience in the field of Online Internet Marketing (SEO, SEM, SMO & SMM).
They must have experience worked on education portal for more than a year.

Company
The Calculus was established in 1985 and is Asia’s Largest German Education Consultancy. We send students to Germany for higher Education.

Contact
The Calculus., www.calculusindia.com
G-81, Second Floor,
Middle Circle, Connaught Place,
New Delhi, India 110001

Phone : 91-129-4162902

Email your resume to Nishat at admission@calculusindia.com

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Search Engine Optimizer

At Indian Holiday Pvt. Ltd (Delhi)
February 8th, 2012

Opening for Search Engine Optimizer in Delhi with experience of 2 to 4 years.

Job Description
Candidate will be working as SEO executive and will work on Link building, Directory Submission, Article Submission, Social Bookmaking, Classified Submission, Rank Checking of keywords, Bringing traffic to site and other activities

Desired  Profile
Knowledge on HTML/ XML, good understanding of SEO and search engine, proficient in Reporting and analysis, good Logical Aptitude & ability to research on its own, good verbal and written communication in English is desirable.

Company
Indian Holiday Pvt. Ltd. is recognized by the Ministry of Tourism, Government of India, as a tour operator and travel agent.Indian Holiday Pvt. Ltd. , is a proactive travel organization in Indian tourism industry for the last 21 years.

Contact
Indian Holiday Pvt. Ltd., www.indianholiday.com
70, Lower Ground Floor, World Trade Centre,
Barakhamba Lane,
New Delhi – 110001
INDIA

Phone : 25686868

Email your resume to Geeta at hr@indianholiday.com

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